When using email marketing to reach customers, you want to do everything in your power to make sure that they open the email, read what’s inside and respond to it. One of the easiest ways you can do this is through email personalisation, and it usually costs nothing to execute. Research shows that when you …

You’ve just started a business and need customers, fast. You decide on using email marketing, which is a good choice – as research by McKinsey shows that it’s 40 times more effective at getting new customers than other means such as social media marketing. The only problem is that you don’t have anyone to email. Of course, …