Design trends 2023

Design Trends and Techniques of 2023

As we progress through 2023, the design landscape continues to evolve with new, innovative themes. From bold aesthetics to sustainable practices, let’s explore the latest design trends and techniques shaping the industry. 

In response to growing environmental concerns, sustainable design has emerged as a pivotal trend in 2023. Designers have become quick to incorporate eco-friendly materials, renewable resources, and circular design principles into their projects. Turning to green architecture that harmonises with the environment and incorporating waste-free packaging solutions are some common trends just to name a few. All in the hope of transforming the industry and resonating with conscious consumers.

Augmented reality (AR) technology has exceeded its originality status and has evolved into a powerful tool for designers. Brands are leveraging AR to create interactive and immersive experiences for their audiences. From virtual clothing and accessory try-ons in the fashion industry to AR-powered product demonstrations in e-commerce, this technology is heightening user engagement and enabling people to interact with brands in exciting new ways.

Minimalism and Maximalism
Minimalism has long been a prominent design philosophy, but in 2023, it takes a distinctive twist. Designers are pushing the boundaries of the traditional, simple and sleek look. We can find selective colours, gradients, and unique typography. This fusion brings a fresh new vibe to the minimalistic aesthetic.

In contrast to minimalism, maximalism has also found its place. The vibrant approach embraces abundant colours, patterns, and textures, resulting in visual extravagance. Maximalism enables brands to express their unique personality and stand out in a crowded market. 

The comeback of retro and vintage-inspired aesthetics continues to influence design trends. While brands seek to forge an emotional connection with their audience, designers are sourcing inspiration from the past, adding a modern touch and making a powerful statement of familiarity. 

Typography is no longer confined to a single font family or style. Creatives carefully combine a selection of fonts to produce alluring visuals and original graphics. We can find depth and personality in these composites that exceed the conventional norms of typography. 

3D and Isometric Illustration
As digital platforms continue to grow in popularity, 3D and isometric illustrations have become a prevalent trend. Adding dimension to otherwise flat visuals makes them strike. From online platforms to marketing material, 3D and isometric graphics are a common theme, captivating audiences with a distinctive perspective.

The design world continues to progress with innovation, creativity, and a focus on sustainability and individualism. From environmentally friendly practices and augmented reality experiences to reviving retro aesthetics and embracing maximalism. Designers are redefining creative boundaries with the power of adaptability.

Want to learn more about what’s trending? Check out our recent blog post, Digital Marketing Trends of 2023 and Beyond.