For the logo, we designed a bespoke letter mark, which we paired with a classic sans-serif font to create an elegant and confident brand identity. To reinforce JMO’s brand positioning, we utilised a colour palette of dark blue with gold accents to represent trust, affluence and success.⁠ We then designed a prestige suite of marketing collateral based on JMO’s updated visual identity. For all of the stationary items, we kept the designs simple, refined and beautiful.⁠

As part of the project, we refreshed JMO’s website UI to align with the new branding. As a key touchpoint for new and existing clients, it was important that their website not only provides a seamless user experience but also represents the company’s position in the luxury real estate market. The updated design is refined, intuitive and optimised for showcasing prestigious properties.⁠