Emblm Agency
tv commercial

How to Produce a TV Commercial


A Comprehensive Guide: How to Produce a TV Commercial


Producing a TV commercial can be an exciting and super effective way to reach a wide audience and promote your brand. Each step is vital in creating a successful TV ad campaign, from identifying your target audience to post-production. In this blog post, we explore the key aspects of producing a TV commercial, including identifying your target audience, scripting, production, and post-production.

1. Identifying Your Target Audience:

Before diving into the production process, it’s crucial to identify your target audience. Understanding who you want to reach with your TV ad will help you tailor your message and increase its effectiveness. Consider your ideal customer’s demographics, interests, and behaviour patterns, as this information will guide your creative decisions and media planning.

2. Concept and Scripting:

The script is the foundation of your TV commercial. It should convey your brand’s message concisely and engage the viewers. Work with a professional to craft a compelling storyline that aligns with your brand identity and resonates with your target audience. Brainstorm creative ideas and visual elements during the concept phase to bring your script to life.

3. Production:

Production is where your TV commercial comes to life. This stage involves capturing footage, whether live-action, animation or a combination of both. As an experienced marketing agency, Emblm has successfully produced numerous TV campaigns, including national TVCs for Zarraffa’s Coffee and The Lottery Office. Our portfolio showcases our expertise in live-action and animated TVCs with 3D renders.

4. Post-Production:

Once the footage is captured, it’s time for post-production. This phase involves editing, adding visual effects, sound design, and finalising the commercial. Skilled post-production professionals at Emblm will enhance the visuals, refine the audio, and create a polished TV commercial that captures attention and effectively delivers your brand’s message.

Frequently Asked Questions:

Q1: How much does it cost to produce a TV commercial?

A: The cost of producing a TV ad can vary based on factors such as the complexity of the concept, duration, production values, and whether it’s a live-action TVC with paid talent or an animated 3D rendered ad. At Emblm, we offer tailored solutions to suit your budget and objectives. Contact us to discuss your specific requirements.

Q2: How long does it take to produce a TV commercial?

A: The production timeline for a TV commercial depends on several factors, including the complexity of the concept, the length of the ad, and the availability of resources. On average, it can take several weeks from initial concept development to final delivery.

Q3: How long are TV ad breaks in Australia?

A: In Australia, the length of television ad breaks can be 3 minutes and 50 seconds at maximum; there can only be between 8 minutes and 13 minutes of ad breaks each hour. Television ads and ad break lengths are regulated by the Australian Communications and Media Authority(ACMA).

Q4: What are the types of TV commercials?

A: TV ads come in various formats; however, the main types of TV commercials you will see on Australian television are:

Product commercials: Showcasing a particular product or service. Product commercials will often feature a celebrity endorsement or a catchy jingle.

Brand Commercials: Brand commercials are designed to build brand awareness with your viewers. Brand commercials usually feature a brand slogan or a strong visual identity to help with brand recall.

Direct-Response Commercials: These commercials are designed to produce an immediate response from your audience, such as a phone call, website visit etc

Infomercials: Infomercials are traditionally longer than standard commercials and offer the viewer more detailed information on a product or service.

Q5: Are TV ads profitable?

A: TV ads can be highly profitable when executed strategically. They provide an opportunity to reach a broad audience, build brand awareness, and drive sales. By working with Emblm’s experienced media buyers, we can secure you the best ad spots for the highest return on investment (ROI).

At Emblm have a proven track record of producing captivating TV commercials that leave a lasting impact. With our expertise and creativity, we have successfully created memorable TV campaigns for renowned brands. Notably, our portfolio includes national TVCs for Zarraffa’s Coffee
and The Lottery Office, where we showcased our skills in live-action and animated TVCs with 3D renders. With our expertise in live-action and animated TVCs, we can bring your vision to life and craft a tv commercial that converts viewers into customers. Contact Emblm today to discuss your TV ad production needs and maximise your advertising impact.