Emblm Agency

The Lottery Office

The Lottery Office is the first Australian-owned online operator to offer a secure way for Aussies to play major overseas lotteries.

Emblm has worked with The Lottery Office to plan and produce three national television commercial (TVC) campaigns. For their most recent ‘Space Race’ campaign, we aimed to highlight their CVP as Australia’s ticket to the world’s largest official lotteries.⁠ The deliverables for this project included campaign strategy, storyboarding, copywriting, custom 3D design, animation and TVC production.⁠ 

It was critical that throughout this process we ensured that the ads could be adapted to the multiple overseas lotteries available through The Lottery Office. Some of these key players include the USA Power Lotto, the European Millions and the Italian Super Jackpot.⁠ The final output included exporting hundreds of different cuts and versions of the ads due to the various states, times and jackpots required.


The Lottery Office


Campaign Strategy
TVC Production
3D Design & Animation
Organic Social Media Content
Graphic Design Support

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