Emblm has worked with The Lottery Office to plan and produce three national television commercial (TVC) campaigns. For their most recent ‘Space Race’ campaign, we aimed to highlight their CVP as Australia’s ticket to the world’s largest official lotteries. The deliverables for this project included campaign strategy, storyboarding, copywriting, custom 3D design, animation and TVC production.
It was critical that throughout this process we ensured that the ads could be adapted to the multiple overseas lotteries available through The Lottery Office. Some of these key players include the USA Power Lotto, the European Millions and the Italian Super Jackpot. The final output included exporting hundreds of different cuts and versions of the ads due to the various states, times and jackpots required.
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