WAHI approached Emblm to develop a fully integrated marketing and advertising strategy. From branded collateral items such as hotel stationery to their digital and social media marketing, we have been working with WAHI to evolve all touchpoints of their brand.
And at the heart of this strategy lies social media.
With 83% of travellers reporting that they share content about their stay on social media and 52% reporting that their travel plans are inspired by their friend’s photos (according to Adweek), the influence that social media has had on the tourism sector is indisputable.
After conducting in-depth research to identify WAHI’s target audience and assessing their previous marketing initiatives, Emblm set out to showcase everything that WAHI and the Whitsundays has to offer.
By curating a feed of beautiful imagery, developing a strong brand voice and staying up to date with current social trends, we have grown the WAHI Instagram by 1018% and encouraged a new demographic to #StayWAHI.
"The team at Emblm provide a fantastic service. I have engaged Emblm to manage the marketing requirements for our resort, and I have not been disappointed. Emblm really takes time to understand your business and audience and treat your business as if it's their own. All requests are actioned quickly, and nothing is too much trouble. I wouldn’t hesitate to recommend Emblm to anyone looking for a marketing agency that can do it all"
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