Building brands
Since '99

Have you ever wondered what sets iconic brands Apple, Nike, or Coca-Cola apart from the rest? It’s not their products or services but a powerful blend of storytelling, consistency, and a deep understanding of their target audience. This is what we like to call ‘mastering brand success.’ A unique logo or catchy slogan will only cut it with an …

The question that intrigues creatives and professionals alike, ‘Could advertising also be classified as art? While advertising and art may seem like distant cousins, they share more common ground than you think. In this blog, ‘Bridging the Gap Between Advertising and Art,’ we explore the relationship between the two mediums and how they go hand in …

Why do some advertising campaigns leave a lasting impression while others fade into obscurity? The answer lies in the art of concept creation. Developing unique and memorable ideas is the key to success in the design and advertising world. So, how can you revolutionise your campaigns?  Let’s delve into the importance of concept development, explore …

Minimalism, in design, proves that less really is more. The simplicity of this concept can have an immense impact in conveying brand messages amidst the clutter of the visual landscape. As design trends evolve, minimalism remains a relevant and compelling concept. Beauty in Simplicity At its core, minimalism is about stripping away the unnecessary to reveal …

As a designer, finding creative inspiration can feel like an endless search, but it doesn’t have to be. We have curated a list of online tools that will navigate you in the right direction and keep you at the forefront of design trends.  Let’s dive into one of our favourites – Pinterest. The visual search …

As we progress through 2023, the design landscape continues to evolve with new, innovative themes. From bold aesthetics to sustainable practices, let’s explore the latest design trends and techniques shaping the industry.  Sustainability In response to growing environmental concerns, sustainable design has emerged as a pivotal trend in 2023. Designers have become quick to incorporate …

In today’s highly competitive digital landscape, establishing a strong online presence has become more critical than ever for businesses. However, creating and executing a successful digital marketing strategy can be complicated. In this blog post, we unpack the importance of working with a marketing agency and how to achieve exceptional results in your digital marketing …

Rebranding is a strategy that allows businesses to breathe new life into their brand image. By rebranding your business, staying relevant, and capturing the attention of your target audience, you can be promised success! In this blog post, we’ll explore the main purpose of rebranding, what makes a successful rebrand, and when you should consider …

  A Comprehensive Guide: How to Produce a TV Commercial Introduction: Producing a TV commercial can be an exciting and super effective way to reach a wide audience and promote your brand. Each step is vital in creating a successful TV ad campaign, from identifying your target audience to post-production. In this blog post, we …

Embarking on branding your new business venture or rebranding your existing business can be an exciting journey. You might come across the term “style guide” along the branding journey and wonder about its significance. Let’s delve into why a style guide is important and how it helps to craft a consistent and compelling visual identity …